2min chapter

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Social Media Advertising in a Post iOS 14.5 World: Proxima

Startup Savant

CHAPTER

Introduction

This episode we're joined by Alex Song of Proxima, a data intelligence technology that is helping digital businesses create targeted ads. Our conversation was full of insights about changing data privacy landscapes and the future of targeted ads. We touched on the types of ads that are working now and why creative agencies may finally get to be creative again. Also discussed another of Alex's projects, the Innovation Department.

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