Introduction

#38: Alex Song is the CEO and founder of Proxima, which helps brands boost their marketing abilities by using big data and Proxima’s AI-powered software. Alex began his career in finance, but eventually he decided to start his own business. He is no stranger to entrepreneurship and has confounded many companies over the years. While Proxima works to help other companies leverage data to improve marketing, Alex initially built Proxima to help solve problems he had been experiencing with his own ventures. 

In this episode we dive into: 

• Changes in the advertising industry due to iOS 14.5
• The rise of social platforms and how we consume content
• Audience Personas
• How to target your audience in our new digital age

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