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What Next TBD: The Rise of a Fast Fashion Juggernaut

Slate Technology

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Is Shien Going to Change the Market?

I wonder if this business model pushes consumers to something that is even more of a throwaway than previous generations of fast fashion. And when you combine that with the very low prices, it can feel a almost shockingly wasteful. I think westerners, and particularly the kind of tech industry, underestimates the desires and the market power of young women. Whether or not you like it, for the rest of your life, that demographic is going to be influencing what you wear and where you buy those clothes. That is such an important consumer demographic that is going to change the market. Its changing consumption habits already.

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