How Do We Achieve It?

A colleague of mine told a very funny story about concept work, which I don't know if I mentioned. A beautiful illustration of salomi dancing in the seven veils all backlit in her tent. The only problem is, have you ever been in her tent in the desert when it's black inside? It isn't. So then they had to black out the whole tent. Well, everyone's inside. You can imagine it's the desert sweating buckets, you know? But that's the problem. And if you are going to show something, you've got to discuss, right,. How do we achieve it? Yeah. That's what you're saying. If you show something like