When Shift Happens Podcast cover image

E88: dVIN Co-Founder - Disrupting the $250B Wine Industry With Blockchain

When Shift Happens Podcast

00:00

Blockchain in the Wine Industry: A New Era

This chapter explores the resistance within the wine industry to adopt blockchain technology, juxtaposing traditional wine purchasing habits with the expectations of younger consumers seeking transparency and engagement. It discusses innovative solutions like Vincoin, a loyalty token that enhances consumer-winemaker connections, while also addressing regulatory challenges and the potential for modernizing investment in luxury wine. The chapter concludes with predictions on the mainstream adoption of blockchain and the future of the wine market, emphasizing the significance of persistence and innovation in driving change.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app