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Why businesses need a disinformation defense plan, with Lisa Kaplan: Lock and Code S04E13

Lock and Code

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How to Get Context With a Social Listening Tool

Some companies may be missing context with something as simple as like a social listening tool. They're designed to tell you when something's already trending, but by the time it's trending, you've missed the moment to be able to be proactive and avoid the crisis in the first place. I think you need a new generation tool if you want to handle this in house.

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