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The Best One Yet
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The Real Winner of March Madness
The NCAA women's basketball final was 74% more watched than any final before it. On average, 9.9 million people were watching the LSU vs Iowa final of the women's NCAA tournament. ESPN pays just $6 million a year for the rights to broadcast women's Division I basketball. For men's college basketball, the NCAA gets a billion dollars a year compared to 6 million for women.
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