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Building Your Regulatory Strategy for Commercialization

Global Medical Device Podcast powered by Greenlight Guru

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Commercialization

There are certain things you can have to understand with commercialization. Are you going to bring on an internal person, a w two, and try to go that route? Are you using some sales agents in different areas? And i think understanding those and the positives and negatives of those, are really important. If your new product is being integrated and it's not an easy sell for them, or the economics of it doesn't make sense, that means your products sitting on the shelf.

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