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Tapcart, True Classic, and Obvi Talk Traction, Scale, and Distribution

DTC Podcast

CHAPTER

The Importance of Retention in a Successful Business

True Classic has expanded across a lot of different product categories. EBITDA for us is coming from repeat and retention, so we think about those customers. We were basically looking at it and saying, how can we be disruptive here? With our end goal being, we want to exit to a strategic too. Unilever bought Vital Proteins because Nestle has gone to another one.

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