Precision Politics: How Microtargeted Political Campaigns Impact Elections
Finding Genius Podcast
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The Art of Microtargeting in Political Campaigns
This chapter explores the strategy of microtargeting in political campaigns, emphasizing the pivotal role of big data and analytics in understanding voter behavior. It discusses how campaigns can effectively allocate resources to engage key demographics, especially swing voters, by tailoring messages and tactics based on extensive data insights. The conversation highlights the complexities of voter modeling and the need for campaigns to adapt their strategies to maximize outreach while minimizing wasted efforts.
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