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The Gladiator Business
I've heard you compare this business to the gladiator visiness aser, i think it's a great analogy. We are in the gladiator business because the highly competitive market is highly disruptive. It serves as modivation that we have to constantbe ennovating and never become complaisant. That's what we need to do. Bot af brutal industry. There was definitely some gladiating, i you will, that preceded you in the last five to seven years. Pretty much every like difficult thing that companies could go through. Its a qual com experience, lawsuits, activest investors, blabla, bla bla, blis. But i think how we have