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The Man Who Disrupted A Billion Dollar Industry | Warby Parker Founder

Erika Taught Me

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Morby Parker's Go-to-Market Strategy

Morby Parker was founded by two former business school classmates. The company is now one of the largest glasses retailers in the U.S. It launched with acetate frames and single-vision lenses, then introduced mixed material frames. In year four, Morby Parker added progressive lenses to help people see more up close.

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