🧢 “Merch Monday” — Aesop’s profit shampoo. Levi’s denim drama. The Pope’s fancy AI.
The Best One Yet
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ASOP: The Biggest Beauty Company on Earth
Australia's ASOP cosmetics company is 36 years old, $500 million in sales. L'Oreal just beat out LVMH in a luxury bidding war to acquire ASOP for $2.5 billion. They're going to introduce ASOP to China, market it to Gen Z, and then double sales to a billion dollars. That's the plan. And because of that, ESOP soap is more profitable than Google software.
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