Alison Murdock is the founder and Chief Marketing Officer of Trusted CMO, a firm that helps companies fill in any marketing gaps they may have. Trusted CMO focuses on early-stage companies that have product-market fit, but require assistance actually getting to market. On this episode of Marketing Trends, Alison discusses some of the common themes she sees from companies looking to kick-start their marketing journey. Plus she dives into how virtual events are becoming more than just keynotes, and why it’s time for CMOs to understand what their real role is.
3 Takeaways:
- Marketing is a business strategy, and you need to treat it as a key part of growing your business
- There is no one-size-fits-all marketing strategy. Your strategy needs to embrace your product and your brand
- CMOs need to be cheerleaders for their company —part of their job is to bring good news
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