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7min chapter
How YouTube Became Every Company’s Competition
Trapital
Rethinking YouTube: Strategies for Artists
This chapter examines the changing dynamics between YouTube and the music industry, urging artists to adopt targeted content strategies for super fans. The discussion explores the implications of ad-supported models, evolving consumer behavior, and innovative solutions to enhance the user experience on the platform.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode