The Three Types of Assertive Negotiators

Everything we've previously been taught about negotiation is wrong: people are not rational; there is no such thing as 'fair'; compromise is the worst thing you can do; the real art of negotiation lies in mastering the intricacies of No, not Yes. These surprising tactics—which radically diverge from conventional negotiating strategy—weren't cooked up in a classroom, but are the field-tested tools FBI agents used to talk criminals and hostage-takers around the world into (or out of) just about any scenario you can imagine.

In NEVER SPLIT THE DIFFERENCE: Negotiating As If Your Life Depended On It, former FBI lead international kidnapping negotiator Chris Voss breaks down these strategies so that anyone can use them in the workplace, in business, or at home.

This talk is moderated by Mairin Chesney.

Visit YouTube.com/TalksatGoogle to watch the video.