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Mobile Games
Think about like banner ads, basically. 300 by 250 type banner ads. And in e-commerce, they've been fairly effective for retargeting or like driving people to stores just because it's a thing in the back of your head. It's not like you're going to click it. The other problem with programmatic commerce is like, it's so bad. So there was this deck I got that I looked at yesterday for a startup called Tempo. They figured out within mobile games, how to power commerce in a way that incentivizes you, the gamer, to continue gaming and unlock something.
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