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Join me, Nik (https://x.com/CoFoundersNik), as I interview Nick Connelly (https://x.com/@niconley), an incredible newsletter entrepreneur who went from Amazon Product Manager to selling $1M in newsletter ad sponsorships in just nine months!
We break down how to start a newsletter business from scratch, email marketing for beginners, why powerful newsletter lead magnets are the key to building trust, and how to monetize newsletters.
Nic reveals his email marketing strategy for growing his B2B newsletter, The Follow-Up, to over 22,000 subscribers by breaking down his online newsletter business model. Plus, he shares the newsletter tool he built (newsletterads.co), which lets you reverse engineer Facebook ads for newsletter marketing campaigns from top newsletter businesses.
We also discuss Nic’s newsletter content strategy, why local newsletters have scaling limitations compared to B2B newsletter opportunities, the power of organic newsletter growth, email list building strategies, and how AI tools like Heygen are revolutionizing content creation.
Questions This Episode Answers:
• How can newsletter lead magnets boost email marketing ROI and build audience trust?
• What's the secret to effectively using Facebook ads to acquire newsletter subscribers?
• How to use a newsletter monetization tool to see what email marketing strategies work?
• Why might a B2B newsletter be a higher-leverage business than a local newsletter?
• How does newsletter growth differ between organic vs paid newsletter marketing?
• How can AI avatars help content creators scale their organic reach on platforms like Instagram and TikTok?
Enjoy the conversation!
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This week we covered:
00:00 The Cheat Code of Newsletters
02:55 From Amazon to Entrepreneurship
05:48 Understanding Newsletters and Their Growth
08:42 Monetizing Newsletters: Strategies and Insights
12:01 Building Trust Through Lead Magnets
14:54 The Importance of Offers in Advertising
17:46 Growing Your Newsletter Audience
20:40 Local Newsletters vs. B2B Newsletters
23:57 Identifying Your Niche and Market Potential
26:45 Starting a Newsletter: The Process
30:01 Creating a Service-Based Newsletter
32:56 Organic Growth vs. Paid Advertising
35:49 Leveraging AI for Content Creation
38:42 Conclusion and Call to Action
