How to Sell Your Plan Instead of a Product

Sharran explains framing commissions by selling advice, perspective, and implementation to reduce client stress and justify fees.

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In this episode of The Playmakers Podcast, RealScout’s Andrew Flachner talks with Sharran Srivatsaa—President and Managing Partner at Acquisition.com and a seasoned real estate entrepreneur.

Sharran shares lessons from scaling and selling Teles Properties to Douglas Elliman and serving as president of the publicly traded brokerage Real before joining AQC. Fresh off the release of his new book Hundred Million Dollar Money Models with AQC co-founders Alex and Leila Hormozi, he delivers a masterclass on winning listings and growing a real estate business.

He breaks down proven marketing strategies to generate deals, ways to communicate with clients in the wake of the NAR settlement, and content ideas to help agents go viral. Sharran also shares the exact scripts he uses to help agents scale—available for download here.

What you’ll hear in this episode:

Scripts for price adjustments, listing appointments, and turning FSBO listings into your listings
How Srivatsaa convinced thousands of executives to get up at 5 a.m. every day
Straightforward, practical strategies for agents looking to take their content viral
How to use Srivatsaa’s Show, Flow, Demo method to secure new clients
The do’s and don’ts of communicating with buyers and sellers after the NAR Settlement
How to create a client database to transform the buy-curious into deals

If you’re a real estate or business leader, this conversation is chock full of insights you won’t want to miss. (You might even have to rewind a few times to catch it all.)

00:00 Intro

2:45 Leveraging Your Process

4:28 How to use Sharran’s ‘Review Preview’ Method

5:44 Putting in His ‘Reps,’ Founding the 5am Club, and Joining ACQ

11:19 New Challenges: NAR Settlement and Communication

13:16 Creating Viral Content

15:25 Money Talks: Addressing Commissions

19:47: Why You Should Stop Saying ‘My Listing’

22:38: Explaining the ‘Buyer Universe’ to Clients

24:16 Using the 10/10/0 Rule When Reducing Prices

29:13: The ‘Show, Flow, Demo’ Strategy to Win Listings

34:01 Using an Endorsed Introduction to Generate New Leads