Faisal Siddiqui - How to build a big brand on a small budget
Let's talk branding
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Performance Marketing - Can It Really Work?
How can a small brant become a big brant? The short answer, am, is essentially not through performance marketing. If there's also a degree of control funnelling your entire marketing budget through performance marketing can actually bankrupt your business very quickly. What we explore in the white paper is this idea that performance marketing works at the point of need. In red ocean category where there is competition, say banking, say fashion, transportation and hospitality, the competitive intensity around the bidding process for performance adds goes through the roof.
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