
180 Story Driven by Bernadette Jiwa
The Marketing Book Podcast
00:00
The Volks Wagon and Thetessle Misstep
Vaults wagon and tessle are two companies that have been caught up in a scandal. The company's internal narrative dictates the strategy of the company, says author Andrew Keen. A fledgling ogto maker can come along and make a dent in the market place with not the same resources as established car makers such as Volts wagon or av.
Transcript
Play full episode