It depends on the modality that we're using to communicate, right? I mean, it can range from text messages, it rains to emails. And all these things are different. When you start getting into emails and messages, one thing I always kind of tell people, and I do it as a practice myself, is emails got to be very careful because we don't know how the email is going to be interpreted by the other person.
In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience through information and emotion, can help us make our messages stick. In this best-of episode we've included extra footage from Matt Abrahams's conversation with Shiv from November of 2020 that touches on how to best approach writing emails.
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