Create Clarity Within Your Content to Call in Your Idol Customers

Julie: The big thing that I think always with this whole idea of content strategy is looking at your content and the way that you're building your audience. Julie: You should be creating and producing content to call in your idol customers. She says if they can see a path to creating success with their marketing, then they'd probably be able to spend money and make money back. Julia: My biggest challenge is that I don't feel like I've called in my ideal buyers yet. So I'm going to kind of talk through this if anyone has any thoughts or questions about this because if you can start to really hone in on this for yourself, and giving people more of a holistic view