How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Impact of Behavioral Science on Professional Buyers
This chapter delves into how behavioral science can affect professional buyers' decisions, showcasing a study where minor software changes dramatically shifted doctors' prescribing habits. It emphasizes how removing friction can promote desired behaviors, illustrating the power of subtle influences in decision-making.
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