Is SEO Going to Be Dead?

There is a lot in flux at the moment with AI content and both search engines seemingly integrating huge new features. It seems like small news now that we're getting content ideas and PIA is changing. But my general advice, I guess, maybe if you're newer to SEO would be don't worry about it - just create good content. You can't fight the change. If AI stuff is coming to search, it's coming to search and it's going to be there. The best thing you can do is roll with it, learn how to adapt and embrace it,. Don't try and hide it, don't try and argue against it because you're loose as that's the way things