It’s easy to feel like the star of the show when giving a presentation. But according to communication guru Nancy Duarte, you’re not the hero of this story.

For Duarte, founder and CEO of world-renowned communication consulting firm Duarte Inc, effective communication is built on the foundation of empathy, which means considering your audience first and foremost. “All the attention is on us. But in reality, the audience is the one,” she says. “If they don’t leave with your idea adopted, your idea is going to die.”

How can presenters use empathy to put their audience at center stage? As Duarte discusses with host Matt Abrahams in this episode of Think Fast, Talk Smart, it’s about seeking to understand before you start speaking.

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