Performance Maxo - How Did You Do It?

Performerce max was running only on one gool channel, which was search. A majority of their budgen opisy was spent on their own brand name. They were already doing branded onbrand serce sort of placement base. But it wasn't effective enough. So we did a large allocation of all their alther meady assets - image and video specifically. And then testing fift different what we call essentially targets to the audiences.