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3min chapter
Terence Kawaja: The Future of AdTech
"World of DaaS"
Introduction
Terry coaja is the ceo of luma partners, which is a media and technology investment bank. He has advised o over 300 billion dollars in transactions, including some of the biggest deals in media, tech and advertising. Terry says uncertainty is the enemy of deal making because buyers are reluctant to find the trigger finger if they don't have a good handle on what they anticipate the future to be. Once we get past this market reset, he expects activity to pick up again.
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