Makers and Shakers: Redefining St. Moritz

This chapter delves into the Makers and Shakers Festival in St. Moritz, showcasing its role in transforming the town's image from a glamorous destination to a vibrant community hub. The speakers discuss the festival's impact on tourism and local culture, highlighting ongoing efforts to engage residents and preserve the area's charm. Additionally, plans for enhancing local accessibility and creating year-round attractions are explored, promoting a balanced approach to tourism and community integrity.