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SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
The Sleeping Barber - A Business and Marketing Podcast
Reach vs Frequency - The Age Old Question
If you have penetration strategy, reach is non negotiable. You need to reach millions and millions of people to nudge them towards buying your brand. But there's another empirical generalizationte talked about a whole lot,. The advertising convex response function, which is just a fancy way for saying a curve. And what is found is that each additional exposure has diminishig returns.
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