Introduction

The Animal's Podcast tackles two big questions that every company must answer. Who are you and where do you belong? To help me through this existential crisis today, I've called in brand strategist Doug Fox. He has spent the past 20 years helping companies like IBM,. Bose, Gillette, Hasbro find unique message that connects with their audience and drives new business. "Are we one, doing it at all, and two, are we doing it right?" he asks.