I treat my time as currency and I didn't do that consciously. It just started to happen where I started, it's very flattering as a designer when people ask you to review their product or get coffee with them. So this applies to a lot of things. If I sit down to watch TV, I already know what I'm going to watch. And I've weighed that against different things. Some could say that's a miserable way to live but it happens to work really well for me.