All B2B Companies Should Be Doing Account-Based Selling

In the 25th installment of our Tuesday open office hours on TikTok Live, Chris discusses the problems with measuring individual pieces of content rather than looking at overall aggregation. Fewer people are going to ‘like’ posts with radical ideas, so it’s crucial to take a deeper look at DMs, community growth, and program initiatives. He gives advice on account based selling, side hustles, and educating clients to support your narrative. We also opened the show up to Q&A and covered topics including:

• How to get your first client
• Are side hustles essential?
• Is it ever worth it to cold call customers?
• Demand Gen vs Demand Capture
• LinkedIn poll results and reactions
• How to create content outside your area of expertise
• And more!

Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!