Introduction

Ui Leta Gore from the CMO of Gong. talked about avoiding best practices for the reason that if they're best practices, people have been doing that stuff for a very long time. And so I think that's somewhere to start because people love to follow. GONG also wrapped up robots that deliver food like in Uber Eats or something. Instead of spending $100,000 or more on a dream force booth, they wrapped cars with GONG, Uber cars and then had them drive around so they got all the brand impressions.