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RV E6 - Year End Planning, Brand Moves In This Economy, & The Alignment Trifecta | Tik Tok Live 18

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Is There a Gap in Lead Generation?

The idea that you break down the this by paid versus organic is just misguided. That means that you're in a full lead gen mindset. It should be where is the buyer converting to create pipeline, not what's driving them to do it. Most AI is literally like a software program that runs a script. And so if we're going to use AI, it's going to be in our product to do data science and data analytics and stuff like that.

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