Why a Good Strategy Beats Operational Excellence
Ecommerce Playbook: Numbers, Struggles & Growth
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CTC 2.0: The New Open Identity
CTC CEO: Strategy is like writing an outline for a presentation before you do it. It forces you into this question of why, what's the goal,. What's the intended action? That sort of strategic roadmap to the operations is important. CTC 2.0 is the new open identity. Who are we trying to become therefore what are the ads and message and funnel that would work.
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