The Bottom Line: Ecommerce Tactics for Profitable Growth cover image

The Power of Influencer Marketing: Gymshark's Rise to Success

The Bottom Line: Ecommerce Tactics for Profitable Growth

CHAPTER

How to Be a Successful Influencer at Jim Shark

We didn't dictate too heavily either. We were like let's just be really chill because people will mix and match products They'll wear the leggings and they'll wear a Nike top. That's like normal right? It was like allowing the content creators to behave normally And authentically. So that element of knowing that social proof is a thing that can Create more conversion and more interest overall What the social media platforms and I suppose social graphs in meta and all those other places I do is have much faster network effect, you know scaling faster.

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