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Simon Sinek - Start With Why

London Real

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The Importance of Trust in Cooperation

The book was born out of these experiences. "I could now choose to work with those who care about people first, or I could choose to work in an organization that cares about numbers first," he says. If you get the environment right, trust in cooperation is what happens; if it's wrong, cynicism and mistrust prevail. But who sets the environment? Leaders,. And so when you look at some investment banks ... They're not bad people. They're incredibly badly led. The environments are terribly poorly built.

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