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Navigating the Future of Digital Agencies
This chapter explores the transformative effects of generative AI on digital agencies, highlighting both efficiency gains and challenges that require human intervention. It stresses the importance of value-oriented discussions with clients amid evolving expectations and outlines innovative agency models that embrace outsourcing and coaching. Concluding with practical advice, the chapter urges agency owners to proactively confront challenges to foster a healthier work environment and ensure long-term success.