Using Premiums to Boost Customer Response Rates in Marketing

You may think Chat GPT and other AI bots have solved all your copywriting woes, but how do you know if the copy they create is effective if you don't even know the characteristics of effective copy yourself?

Bill Glazer steps on stage to share his top copywriting concepts and building blocks that he and Dan Kennedy use to create copy that actually sells. These techniques boost the effectiveness of the copy, no matter what the medium: Sales letters, emails, newsletters, sales funnels, postcards, signs, even internal memos!

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