2min chapter

On Strategy Showcase cover image

Icelandic Tourism's enhanced reality "without silly headsets”

On Strategy Showcase

CHAPTER

What's So Special About Iceland?

Iceland is more or less the midway point between the US and continental Europe. There's glaciers in some areas of course, but also geothermal activity. The volcanoes lead to these epic black sand beaches. You have fjord creation that's happening on the coast. So you get these magnificent cliffs and waterfalls.

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