It took me three or four years to get inside dot com. When you have a great domain name like that, it does elevate trust when people see it in an advertisement and whenpeople see it in a search result. And peopl can be emotionally tied to those handles. So then i got equally as obsessed getting at ritual and instegran and on twitter and linkdon and all these things. I didn't realize that that was actually going to be even, youave, more fun and challenging. That it's definitely, it's a very personal thing, rightly? You have to get know the person who has it. It's absolutely worth it....