Shifting from Subscription-Based to Consumption-Based Pricing

In the cloud data space, people almost exclusively charge on the basis of data volume. Many companies switch to a consumption-based model to align their pricing with the value their customers are getting. But moving from a subscription-based to a consumption-based pricing model comes with many challenges.

Despite the industry they are operating in, when it comes to pricing, a responsible business must ensure a seamless customer experience, a certain level of predictability, and transparency.

In this episode of The Role Forward, we get to hear from Kalor Lewis, Vice President of Finance at Fivetran. Kalor and our host, Joe Garafalo, discuss why Fivetran moved to a consumption-based pricing model, the challenges and advantages of such a model, and the tools and processes they used to implement it.