Shopify needs to sell to the enterprise because that's their lock in. But this is very much like a product for individual writers connecting with individual readers. The cost of switching is much lower, something like Substack than Shopify. And Shopify is just a good product and they are constantly improving it.
This week Brian, Troy and Alex discuss Substack, why it's turning into a platform, and why e-mail may or may not be its future.
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