Ep #028 - How to Outpace the Competition w/ BOA founder Gary Hammerslag
The Build Cycle
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How Do You Know if You're Developing a Reel?
We've had very few customers do that just for the reasons that you said we're constantly improving our system. Making close tolerance mechanical reels and the laces that we use is a whole different type of expertise than making footwear. So it doesn't make sense for most footwear companies to do it. We have more patents in the US for example than a lot of other countries. In some countries there can be reels that are sold that get around our patents. But they're usually not very good and they're not doing that well because especially the larger brands, they're just not saving very much money by those reels.
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