The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The 80/20 Rule of Marketing, Right?

When i starte out marketing, everybody seemed to be doing stuff by got feel. And worse than that, it was a little bit like what i would call the marketing fashion assessment t so be like, hey, we're going to do block. Why are we doing a block? Cause everyone else is doing a blockever do podcast. It's almost the 80 20 rule of running a business, right? The one thing that will make all these other things easier, if you've a very clear story, a very clear position.

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