338: Salesforce CMO on Leading Through Turbulence
Renegade Marketers Unite
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The Importance of Customer 360 in Marketing
The biggest complaint that CMOs often have with any of these systems is that salespeople putting in lousy data. That's why RevOps has become a thing just so that there's a central place to do it. We've spent the last two years setting up our data cloud, which we have over 60 streams of data coming into Salesforce. And then we map that all to our canonical, which we then use to get down to unique profiles.
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