Coca-Cola's Success in Japan

Japanese businesses in this position where it has to do something and the things that they do out of panic end up laying a lot of the groundwork for the economic boom of the 80s like investing in miniaturization. The Coca-Cola company established the Japanese affiliate in 1957 in 1962 They made a very wise business decision which was to get into the vending machine business. It's true, but one thing that remained extremely successful in Japan was next slide please The Coke company.