The Boomerang Effect of Remedy Messaging

Research subjects were randomized to view a Big Mac advertisement with or without the preventive health message eat five fruits And vegetables a day. Only one in three of those who just saw the straight burger advertisement chose the fruit over the Sunday. But that number fell to only one in six among those who've been prompted to eat healthier. This may be the remedy messaging boomerang effect in action by simultaneously offering a temptation.