2min chapter

Outbound Squad cover image

Unorthodox lead generation with AJ Cassata

Outbound Squad

CHAPTER

What's the Most Important Thing About Email Marketing?

The most important thing is that it's really conversational. The subject line was a meeting next week. Nothing about that to me, sounds templated. It's got good social proofs. That's kind of the relevant results piece that i talk about a lot. Ye, i about her in there, which is really interesting.

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