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Unorthodox lead generation with AJ Cassata

Outbound Squad

CHAPTER

What's the Most Important Thing About Email Marketing?

The most important thing is that it's really conversational. The subject line was a meeting next week. Nothing about that to me, sounds templated. It's got good social proofs. That's kind of the relevant results piece that i talk about a lot. Ye, i about her in there, which is really interesting.

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