36. The Psychology of Pricing
Shit You Don't Learn in School
What Are the Most Important Things in Your Life?
Pricing is highly subjective. It's not objective. A lot of things in our lives aren't just about utility. Therear other things like social capital that matter, and we can't ignore that an how it relates to pricing. If you're buying something so that you can obtain something outside of its practical value, i think actually some of those things can be worth while. And at the end of the day, one thing you have to ask yourself, is the price that i'm paying the thing that i'm getting, actually giving me the thing I want?
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