What Are the Most Important Things in Your Life?

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Pricing is highly subjective. It's not objective. A lot of things in our lives aren't just about utility. Therear other things like social capital that matter, and we can't ignore that an how it relates to pricing. If you're buying something so that you can obtain something outside of its practical value, i think actually some of those things can be worth while. And at the end of the day, one thing you have to ask yourself, is the price that i'm paying the thing that i'm getting, actually giving me the thing I want?

In this episode, Cal and Steph discuss the subjective nature of pricing. They explore how a value extends beyond utility or the physical nature of an asset (think luxury items, NFTs, etc) and use these ideas to explore new pricing models, including tiered, retention-based, and completion-based pricing.

They also explore how our own psychology can inhibit use as consumers to spend on what's most meaningful and the importance of unlearning certain spending habits.

If you find the psychology of money as fascinating as we do, give this episode a listen.

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